“There is no reason not to follow your heart”

Steve Jobs

Steve Jobs 1955-2011

Steve Jobs, als einer der größten Innovatoren und Visionären seiner Zeit hat er die Multimediawelt revolutioniert, das Weltbild einer ganzen Generation geprägt. Als Apple-Chef hat er wie kein anderer Vision, Innovation und Design miteinander verbunden.

Welche Rolle Apple in der Entwicklung des grafischen Gewerbes – und somit unserer Schaffenswelt – spielte, muss an dieser Stelle wohl kaum erklärt werden. Was uns von der Dialogwerkstatt mit der Person Steve Jobs verbindet sind sein ständiges Streben nach Perfektion und Innovation, seine Liebe für Design und Kundenbindung.

In Gedenken an einen großen Visionär, einige Zitate von Steve Jobs:

On design
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
– Fortune magazine 2000

On customers
“There’s nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it’s the coolest product they’ve ever brought home in their lives. That’s what keeps me going. It’s what kept me five years ago [when he was diagnosed with cancer], it’s what kept me going 10 years ago when the doors were almost closed. And it’s what will keep me going five years from now whatever happens.”
- AllThingsD Conference, 2010

On life
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
– Stanford commencement speech 2005

Three Apples that changed the world: the one Eve ate, the one that fell on Newton’s head & the one that Steve built.
RIP, Steve.

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